I am a creative problem solver with a passion for designing and building intuitive, simple and engaging digital products. Involved in design process from discovery through to delivery of products, I have championed UCD ensuring user needs are balanced with business goals.

A strong collaborator, I work in cross functional multi-disciplinary teams that includes product managers, business partners, development leads, business analysts , UX researchers, content writers and UI developers, backend developers and QAs. I help define product strategy, understand user needs, map their journeys, conceptualise UX solutions and maintain design systems.

In my spare time I enjoy reading, drawing and baking.